Redefining Service Install + Empowering stylists
Full End to End transformation
Led UX strategy, research, and execution for a $40M+ annual revenue beauty e-commerce platform, bridging online and offline experiences across web and Walmart retail locations. Delivered high-impact product features, site redesigns, and system-level improvements to increase conversion, streamline user journeys, and support business growth.
Defined and drove UX vision across web and retail initiatives, supporting Mayvenn’s national expansion and omnichannel strategy.
Collaborated cross-functionally with product, engineering, marketing, and executive leadership in an Agile environment.
Led design efforts for Walmart in-store rollout (first 5 of 500 stores), managing experience design and partnership execution.
Spearheaded migration from Sketch to Figma, centralizing and maintaining scalable design systems.
Key Features Designed & Deployed
Booking Flow: Designed, implemented, and launched the end-to-end hair appointment booking experience.
Fast Checkout: Created a streamlined checkout experience focused on reducing friction and increasing conversions.
Product Pages Enhancements:
Hair length and color selectors
Product facets and filters
Service upsell integrations
Taxonomy & Navigation Redesign: Researched, restructured, and launched optimized mobile and desktop navigation menus.
Hair Quiz Flow: Delivered a guided quiz funnel that recommended curated hair products based on user input.
Voucher Redemption System: Built an enhanced redemption flow improving speed and user clarity.
Service Appointment Features: Designed tools supporting both customers and stylists, enabling seamless service scheduling.
Stylist Profiles: Launched profile pages empowering stylist merchants to showcase their services and work.
Top Stylist Tools: Developed features highlighting and supporting high-performing stylists within the network.
Product Bundling & Upsells: Led research and redesign of bundling flows to increase AOV and improve eligible service pairings.
Design system design, build, and maintenance
Research & Optimization
Conducted user interviews and usability testing to validate designs and uncover pain points.
Defined and tracked UX KPIs, collaborating with stakeholders to measure impact.
Regularly ran A/B tests in partnership with product and engineering to validate hypotheses and optimize performance.
