Led a team of 4 designers across top and bottom funnels. The primary goal of the "GameStop Bundles" project is to revamp the traditional product bundling method to better meet the evolving needs of modern gamers. By introducing a more personalized and streamlined bundling system, the project aims to enhance user engagement, simplify the shopping experience, and ultimately drive sales growth for GameStop.
I’m passionate about leading design teams while still staying hands-on when I can and bridging design decisions to data, research, and A/B testings
The "GameStop Bundles" project, showcased on Behance, presents a conceptual redesign of GameStop's product bundling strategy. The project emphasizes a user-centric approach, aiming to enhance the shopping experience by offering curated bundles that cater to various gamer profiles. This initiative seeks to streamline the purchasing process, making it more intuitive and tailored to individual customer needs.
But with risks
Central to the project is the emphasis on clean, modern design aesthetics combined with functional user interface elements. The redesigned bundles feature clear visuals, concise descriptions, and intuitive navigation, all aimed at simplifying the decision-making process for customers. By focusing on clarity and ease of use, the project endeavors to reduce friction in the purchasing journey, thereby potentially increasing conversion rates.
The project aligns with GameStop's broader brand identity by maintaining consistency in visual elements and tone. It leverages GameStop's recognizable color schemes and typography, ensuring that the new bundling approach feels cohesive with existing brand materials. This strategic alignment reinforces brand recognition and trust, which are crucial for customer retention and loyalty.
